U.S. Rep. Dan Maffei used his second television ad of the 2014 campaign to tout his support for equal pay for women.
Maffei's campaign released the ad late last week and it has been airing on Central New York stations over the past few days. The cost of the ad buy wasn't disclosed by the campaign.
The ad was unveiled on the same day (Thursday) that Maffei hosted a women's economic forum in Aurora. He has held two other women's economic roundtables in the 24th Congressional District, including one in Syracuse.
One takeaway from the meetings, Maffei said, is that pay equity is still a major issue for women.
"The ad is simple. It's just sort of saying why don't we use a little bit more common sense when it comes to government and this is one of those areas where even kids can figure this out," Maffei, D-Syracuse, said in an interview with The Citizen.
"Certainly, we adults should be able to figure out a way to do it in such a way that it's not onerous on businesses, but women know that they're going to be treated equally to men. It's the 21st century. It's only right and it will be better for our economy because when women succeed, America does succeed and certainly the middle class succeeds. And that's what I'm all about. It's one issue, I know, but it's an issue I think that's important to get out there and important to draw a contrast on."
Maffei's opponent, Republican challenger John Katko, has come out against the Paycheck Fairness Act. The measure would bolster the Equal Pay Act and is supported by several Democrats, including Maffei.
While Katko, R-Camillus, is against the Paycheck Fairness Act, he said during an online Q&A with syracuse.com that he supports equal pay for women.
"All five of my sisters and my wife struggle every day to balance their workplace and family responsibilities," Katko said in a response to a syracuse.com reader question. "The law is already crystal clear that employers may not discriminate against them or any women based on their sex.
"I would much rather have beefed up enforcement of current laws. What we really need to work on is enforcement of current laws and examining ways to make the workplace more flexible to better accommodate the tremendous pressures on the modern family in a bipartisan manner."
Here is the new ad released by Maffei's campaign: