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Bret Michaels will, belatedly, celebrate his birthday in Seneca County. Flo Rida will bring the sounds of South Florida to rural Tyre. And comedian Jessimae Peluso will return to her central New York roots.

Del Lago Resort & Casino, which opened Feb. 1, wants to give guests another reason to come and spend a few hours at the $440 million resort. If the 2,000 slot machines and 89 table games aren't enough, there's an alternative: The Vine.

The casino's entertainment venue, which holds 2,400 people, will host its first concert Friday when British rock group Bad Company performs before a sold-out crowd. The following night, Flo Rida, who performed at the New York State Fair last summer, will take the stage.

Del Lago partnered with the Constellation Brands-Marvin Sands Performing Arts Center in Canandaigua to book performers for The Vine. At least 15 acts, ranging from comedians and country music stars to rappers and rockers, are scheduled to perform there over the next three months.

Jeff Babinski, executive vice president and general manager of del Lago Resort & Casino, said assembling a diverse collection of performers was a top priority.

"Entering the market located between Syracuse and Rochester in Seneca County, you definitely want to be diverse. You want to see what works," he said. "Are we going to hit it out of the park every time? No, we're not. But we'll see how things go and how things play out and adjust as we go forward." 

The Vine is split into three levels. The first floor has auditorium-style seats and standing room for patrons. A bar is available for refreshments. On the second floor, there is another bar and mezzanine, and balcony seating. 

The VIP area is located on the third floor of The Vine. Babinski said the VIP area will have two blackjack tables in the near future, but the games won't be installed for opening weekend. 

The Vine's first two levels can seat 1,647 people. The capacity of 2,400 includes standing room in the pit and on the wings. It also includes space in the VIP area. 

"There is truly not a bad seat in the house," Babinski said. "You're going to have, as a guest, as somebody who's watching a show, a great, intimate experience." 

There will be other uses for The Vine. Babinski plans to hold employee town hall meetings there every quarter. The venue can be transformed into a seminar space for businesses, or it could host an awards ceremony. 

Babinski sees a lot of potential for The Vine outside of comedy acts and musical concerts. 

"The space really isn't limited to shows — rock, country and comedians," he said. "It will become versatile." 

Online producer Robert Harding can be reached at (315) 282-2220 or Follow him on Twitter @robertharding.