Local beauties will strike a pose for the Earth today in honor of water cleanup and conservation.
Auburn's Elements Salon and Day Spa will hold a Catwalks for Water fashion show Wednesday, April 25 to show off this year's style trends, and raise money to ensure access to potable water.
"This is the fourth year now that we've held the event," said Sheryl Puylara, the owner of the salon. "We partner with Aveda, and they challenge all of their salons to raise money for Earth Month."
Aveda is an international company offering environmentally conscious hair and makeup products.
Since 1999, the company has expanded Earth Day through the entire month of April.
According to Aveda's website, $22 million has been raised in 13 years to support both domestic and overseas clean water projects.
Hundreds of Catwalks for Water events are held at participating salons across the country.
Puylara said she set a $1,300 fundraising goal for the fashion show event at Auburn's Holiday Inn.
"We use our local clients as models, and our stylists work to show what key trends in hair and makeup are going to be in style this year," she said. "We've also got some stores from the Waterloo outlet mall to lend us some clothes."
Puylara said this year, short cuts are king, with an updated pixie cut and a more textured variant of the classic bob making the rounds on the runway.
For makeup, she said peaches and coral tones are in, with cat eyes and the always-classic red lipstick making appearances.
For clothing, Puylara's keeping mum, letting the fashions speak for themselves.
"There are a lot of interesting fashions making the rounds this season," she said. "You'll just have to come out and see them."
The stylist said the fashion show is the easiest way to track down all of the prevailing trends.
"We've got everything here in one place," she said. "You can get all the information without having to sift through stacks of magazines. We'll show you how to get the runway look that you can do yourself."
Puylara said the goal for this year's event is 50 attendees.
"It's really grown every year, and we've been getting very close to 50, so we're hoping to exceed that," she said. "It's all for a very good cause, so we're hoping people come out and have a lot of fun."
Cocktails and hors d'oeuvres will be served at the fashion event, and a donation of gently used business attire for the Cayuga/Seneca Community Action Agency will bring a discount on the $15 ticket price.
"I hope this year we can exceed our goal," Puylar said. "It's going to be a lot of fun, and we're going to have some good fashion."