We are in the midst of a major shift in how many of us access news, information and advertising. Much like the introduction of radio, and then television, the digital age has changed how and when we access information. The Citizen has certainly had to change with the times and embrace new technology to deliver the best news and advertising package in our market to our customers.
Among our print, web and mobile products, our combined readership is larger than it’s ever been. As we continue to add value to and develop our digital offerings for personal computers, mobile phones, tablets and other devices, the time has come for us to join the growing list of daily newspapers that have introduced a subscription plan for our digital customers.
About 300 daily newspapers across the country are now charging for digital content. Those include some of our neighboring daily newspapers in Geneva, Ithaca and Rochester.
Starting Tuesday, Nov. 13, we will introduce a metered system for delivery of our digital content at auburnpub.com. Some readers won’t notice a difference, as they will be able to view up to seven pages of premium content free during any 30-day period. Readers who run out of free pages will be then asked to subscribe for a small price.
Online readers who have a print subscription will receive a deep discount on their digital subscription. For full access it will cost $3 for a 30-day period. Non-print subscribers can purchase full access for $10 for a 30-day period. An introductory annual digital subscription will be available during the next 90 days for $99 a year; that will go up to $110 a year for those who sign up after that.
Many information categories on the website will be free and not count toward the seven-page limit. The free categories include the home page, photo galleries, videos, classifieds, all advertisements, Get-it! Marketplace, Today’s Deal and search results.
The metered system works this way: A reader who clicks on an article registers one page view. If the reader then clicks to read comments that accompany that story, they log another page view. This reader will register two page views – one for the story, one for the string of comments.
Online readers will receive a “welcome to our site” message and two subscription invitations as they approach the page-view threshold.
Charging to view our online content recognizes the investment we’re making to bring news and advertising to readers in the format they prefer – be it newsprint, your computer, you mobile phone or other portable devices.
For full access to the news on auburnpub.com, call our Circulation Department at (315) 253-3700.
Thank you for helping The Citizen grow with the community over the past 196 years. We take our role as the areas dominant information provider seriously and will continue our investment in meeting the needs of our customers.