AUBURN — Working 12 hours in the 90-degree heat to make a Silly Bandz music video Thursday helped a local 14-year-old rap artist cement his goals of becoming a musician.
Auburn native Cameron Sanders, also known as Young Siege, said the fashion accessory company’s newest fad was not necessarily his thing, but the music video was an opportunity to highlight his skills as a rapper.
At the behest of his manager, Sanders wrote some lyrics for a song and sent them to the company, which eventually decided to make an Internet commercial featuring the young musician.
“When I first saw (the Silly Bandz), I was gone for a week for a business trip, so I had never seen them,” said Sanders, as he wore two of the colorful rubber band bracelets that are shaped like animals or objects. “I came back and everybody was wearing them. When you take them off, they hold their shape, and everybody wants them.
“This (music video) was a good opportunity for me. It’s not the kind of artist that I want to be, but this gets my name out there and it shows that I am willing to work with kids.”
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For nearly 12 hours, Sanders and 109 other local children worked in Casey Park to create the music video that will eventually be shown online at www.sillybandz.com.
When the music video is complete, Sander’s work will be featured alongside musicians such as pop star Justin Bieber, who is also making a Silly Bandz video.
Despite the heat, Sanders and the other children worked through the day to create the video, which focuses on Sanders attempt to relax and escape the trappings of his newfound fame. At the end of the video, Sanders stops running from a mob of fans and starts giving them Silly Bandz.
Sanders, who is preparing for his sophomore year of high school, said Thursday’s experience cemented his goal of becoming a famous music artist.
“It was a 12-hour shoot in hundred degree weather, I felt like I was going to pass out,” Sanders said. “It helped me to realize I want to do this. I didn’t want to stop, I wanted to keep going.
“I had a lot of support from my city. Kids stayed for the whole 12 hours. A couple of kids went over and jumped into the pool and then they came right back.”
Sander’s parents, Jeff and Juli Sanders, said they were proud of both the musician and person their son is growing up to be.
Jeff Sanders added that his son has not let his success go to his head.
“He was comfortable taking photographs and signing autographs for his fans at the park,” Jeff Sanders said. “He is approachable. People always comment to me about how grownup and professional he is.”
Cameron also sees himself moving into the business aspect of the music industry as his career continues to grow, especially after the experiences he gained developing ideas with the director during Thursday’s video shoot.
As a rapper, his musil has already earned him a nomination for the Most Original Male Artist for this year’s Underground Music Awards. People can vote for him under the Most Original Male Artist category at www.undergroundmusicawards.com
“This (video) has me interested in the business aspect too, and it shows that when people throw me a challenge, I am ready to do it,” he said. “I know I’m physically and mentally ready to do it.”
Staff writer Nate Robson can be reached at 282-2248 or email@example.com. Follow him on Twitter at CitizenRobson.