The Auburn location of Hoopla! Frozen Yogurt has closed after more than five years in business.

As of Monday, a sign in the door of the Auburn Plaza business said that it is permanently closed, and that the store is for sale. A post on the business's Facebook page said that the store, and all of its equipment, will be sold turnkey.

An email to the hooplafroyo.com address on the sign, as well as a call to Hoopla! corporate, were not returned.

Michael Wachs, of plaza owner Auburn Associates, said Tuesday that Hoopla! did not provide advance notice of the closure.

"We're sorry to see them leave, and we'll do our best to re-tenant that location with a merchant that will hopefully be well-received in the community," he said.

The Auburn Hoopla! opened in September 2013 as the third location in a frozen yogurt chain that began in Binghamton and continued in Cortland. A defining feature of the chain was its Hoopla Helps program, which made it easier for nonprofits to host fundraisers at the stores.

The Binghamton and Cortland locations have since closed. An additional five Hoopla! stores in Camillus, Middletown, New Hartford, Newburgh and Poughkeepsie were sold in April to SweetFrog Frozen Yogurt, of Virginia, and reopened as SweetFrog locations.

The Hoopla! website currently lists three locations: Auburn and the Rochester suburbs of Pittsford and Greece. The latter two locations remain open.

Another Auburn frozen yogurt business, Wild's Eats & Sweets, posted on its Facebook that it will accept Hoopla! gift cards at 50 percent of their value.

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Lake Life Editor David Wilcox can be reached at (315) 282-2245 or david.wilcox@lee.net. Follow him on Twitter @drwilcox.


Features editor for The Citizen and auburnpub.com. I also cover local arts and culture, business, food and drink, and more.