As publisher of The Citizen, I’m proud to be a member of a team of extraordinary individuals dedicated to the news and information needs of the communities we serve. Our team has spent countless hours developing strategies to create the print, digital and mobile products we have today. They continue to plan for the future needs of our readers and key stakeholders.
Today I would like to provide you with an update on the changes we see in readership habits affecting The Citizen and our digital news products, and let you know about an upcoming change in our print product – The Citizen.
We have developed our news products to meet our readers where they choose to access news and information. Our print readership is still strong and we will continue to print a newspaper as long as it makes sense to do so. Our digital readership continues to grow on our website, www.auburnpub.com and our mobile site, m.auburnpbub.com. We are very active with social media, as we continue adding new followers on Facebook and Twitter. Our readership is stronger than it has ever been.
Although we are not making drastic changes to our products at this time – we are making one change soon.
Effective April 1, 2013, The Citizen will return to a six-day newspaper, publishing Tuesday through Sunday, eliminating the Monday edition. As a matter of fact, The Citizen was a six-day paper for much of its long history. In 1999 we added a Saturday paper, and Saturday has developed into a popular product. On Saturday we deliver Friday night high school, college and professional sports, end-of-the-week news, church information for the weekend, and weekend advertising. Monday, on the other hand, has lagged in newspaper sales and advertising support. With our new lineup of Tuesday through Sunday, we will be a stronger six-day newspaper.
What will happen to the content in Monday’s paper? Our news and advertising teams have been working on that. Jeremy Boyer will address planned content changes in his column Thursday. In the absence of a Monday newspaper, we hope that you will go to the most current source of local news and information for the area, www.auburnpub.com, to stay on top of breaking stories and events.
It is our mission to be the most trusted source of timely, thorough and accurate local information delivered through a diversified group of products to connect readers to the community - meeting the highest standards of excellence in every facet of our business. The change to a six-day newspaper will help your local newspaper company remain healthy, and allow us to continue to achieve our mission.