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Michelle Bowers: Helping Cayuga County get Back to Business
FROM THE PUBLISHER’S DESK

Michelle Bowers: Helping Cayuga County get Back to Business

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As a leading provider of news, information and advertising solutions in Auburn and Cayuga County, I am excited to announce the launch of our Back to Business initiative. This program provides the ultimate opportunity for our local businesses to tell their story, in their words, through branded content, video, digital display and print. As our local economy reemerges stronger than ever from the changes brought on by the COVID-19 pandemic, we are happy to partner with our local business community to build the future, one success story at a time. This program comes on the heels of our highly successful Local Marketing Grant program and Stimulus programs, in which Lee Enterprises, owner of The Citizen, provided over $15,000,000 in advertising support to local business partners across the country.

From the large to the small, things have changed, and our local businesses have emerged stronger and more focused than ever. Now is the time to tell their stories, and I would ask that all of you support our local business base, by reading their stories, and patronizing their businesses in the upcoming months.

Since our inception, The Citizen has partnered with the local community across our region to deliver news and advertising to customers in both the best of times, and in times of change. While COVID-19 created difficulties for all, those challenges have led to a unique opportunity for our local business community to recover at an unprecedented rate. Recent forecasts predict a market GDP growth of nearly 5%, which is the largest projected growth in recent history.

As a leader in news and information for the community that we serve, we are uniquely positioned to assist our local business community as they progress toward a more normal future. During the COVID-19 pandemic, we have seen record-setting trends in online pageviews, with users who are accessing our content in our printed newspaper and at auburnpub.com. These audiences present a tremendous opportunity for our local business community to get their messaging out to local residents each and every day. We look forward to helping every local business tell their story as we all emerge stronger, together.

Michelle Bowers is The Citizen's publisher. She can be reached at (315) 282-2213 or mbowers@auburnpub.com.

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